Fuji Xerox today announced the launch of its new channel rewards program known as Kansha, the Japanese word for ‘appreciation’ or ‘thanks’.

Designed to thank channel partners for supporting the brand, eligible partners will earn reward points for every eligible Fuji Xerox printer sale. Channel partners can exchange reward points for a variety of offerings within the Kansha program, including homewares, gift vouchers, experiences, fine dining, electronics and travel.

Brad Monsbourgh, Australia and New Zealand Marketing Manager, Fuji Xerox Printers said, “We wanted our channel partners to know what a vital part of our business they are by showing our appreciation for their hard work. With Kansha, we are offering our channel partners the opportunity to redeem reward points for a gift of their choice as a way of saying thank you.”

The program is available to all channel partners and their employees who sell eligible Fuji Xerox printers. Participating partners are required to become Kansha members through online registration. Each member of the program can check their points balance online and browse the online catalogue. Members can also search for products within a specific points range.