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Fuji Xerox helps customers grow
Tuesday, 10 November 2009 13:42

Fuji Xerox Australia today introduced six new modules as part of its ProfitAccelerator Digital Business Suite to enable customers to market and sell digital print more effectively while increasing revenue opportunities.

Already the broadest and most in-depth business development portfolio in the digital print industry, the ProfitAccelerator suite now includes nearly 40 modules.

These comprise a variety of resources which assist print providers with every facet of running a digital print provider service – from strategic management, sales and marketing, applications and design, through to how to reach specific vertical markets or addressing industry trends.

“The ProfitAccelerator suite is designed specifically to help customers gain a quicker return on their Fuji Xerox technology investment and equip them with tools to successfully grow their digital print business,” says Simon Lane, National Manager, Production Services Business, Fuji Xerox Australia.

“The modules can help customers better adapt to emerging applications and markets, and address what can often be the hardest part of opening a new line of business or targeting a new vertical market – getting started.”

The six new modules include useful marketing tools as well as practical hands-on resources to help print providers optimise their business including:

PODi Digital Print Xerox Customer Case Studies Kit: This kit is a valuable sales tool that demonstrates the power of personalisation through 105 different case studies across 15 industries.

ProfitAccelerator Vertical Market Industry Kit Volume 1: With more than 120 sample applications, this tool briefs print providers to more effectively target market segments such as automotive, banking, healthcare, hospitality, insurance, real estate, retail, securities and investments, telecommunications and utilities.

ProfitAccelerator Marketing4Digital Volume 5: Written by Meredith Needham and Frank Romano in association with PIA/GATF Press, this book is the 5th in this series and provides an introduction into trends and opportunities in the print industry across a range of different markets.

ProfitAccelerator Sports Marketing Application using XMPie: The module contains a concise overview and samples of a successful cross-media sports marketing campaign.

Customisable Calendars Print Kit: Print providers can use this kit to create gifts for customers and produce collateral to promote their business throughout the year.

DocuTech 128/155/180 Highlight Color Systems Samples Print Kit: The kit includes a DVD filled with templates that can be used to create newsletters, flyers and postcards. Print providers can also run print samples that can be used for customer engagements and Point-of-Sale displays.

Adin Coup, Learning and Development Consultant at Snap Franchising Ltd, has incorporated the ProfitAccelerator suite as part of Snap’s New Franchise Owner course and says the response from franchisees has been positive.

“The ProfitAccelerator tools provide Snap Printing franchisees with valuable insight in to how they can best utilise their digital printing equipment and deliver cost effective, cross media marketing solutions for their clients,” says Adin.

“ProfitAccelerator is a great first step to better understanding the ever-changing personalised marketing, digital print and print-on-demand environments. The suite serves as a useful reference for tools, tips, tricks and information about production, sales and marketing in the digital printing environment.”

 

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