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Fuji Xerox focuses on high-end segment
Tuesday, 24 November 2009 00:00

FUJI Xerox Philippines aims to further strengthen its niche in the high-end segment of the printer-copier enterprise market.

President and chief executive Iwao Abe said the company continues to experience high growth in spite of the current economic crisis. In the Philippines, he said, Fuji Xerox has posted an average growth rate of 16 percent from 2006 to 2009, adding that he sees this expansion to accelerate further until 2010 to around 30 percent.

Abe said the company expects to maintain its market position as the top brand in the mid-to high-end color multifunction printer segment. “We offer pioneering technology and value for money to our customers,” he said.

Not discounting the competition posed by cheaper end-user multifunction printers in its market, Abe pointed out “this is why we are not only offering hardware but also managed printing solutions to our customers.”

He noted that private companies, bigger copy shops and business process outsourcing (BPOs) firms form a large part of Fuji Xerox’s client base in the country. “Not only do we sell copier/printing hardware, we even offer outsource printing services to clients who do not want to maintain their own hardware.”

Abe, who has been company president since 2008, admitted that he still wants to further increase Fuji Xerox’s presence in the enterprise sector, particularly with BPOs. “The challenge is how we can come up with more applications for our products,” he pointed out.

The company yesterday unveiled the next-generation color multifunction devices—ApeosPort-IV C4470/C3370/C2270 and DocuCentre-IV C4470/C3370/C2270 models—with prices ranging from a low of P300,000 to P700,000. “We believe that the new products will create new breakthroughs in the market,” Abe said.

Although rollout is scheduled next month, the Fuji Xerox executive revealed that the company has already received “many” orders for the newly launched devices.

The new copiers now have energy-saving features such as induction-heating fusers, light-emitting diode (LED) color scanners, emulsion aggregate eco-toners and LED print heads—all designed to lower the cost of printing and energy consumption.

 

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