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D-Link Shakes Up North America Management
Saturday, 19 November 2011 01:03

 

D-Link is undergoing a major management upheaval, as its North America president Nick Tidd and two other senior leaders are leaving the company at the end of the year.
CRN broke the news Friday that Tidd, a long-time channel executive, was leaving after two years on the job and nearly four years at the company.
Also departing is Pat Piwowarczyk, vice president of U.S. enterprise and channel sales, and Rod St. Michel, D-Link’s vice president of consumer sales.
In an email to Channelnomics, Tidd offered a brief explanation: “Personally I need a break and have set some personal goals.”
CRN aptly reported how partners are taking a wait-and-see approach to the management shakeup, and D-Link’s commitment to maintaining its channel relationships and building sales with partners.
There are always two sides to every story. Both the departing execs and the company will claim that their strategies are sound and, simultaneously, that they needed a change. The truth, which always lies somewhere between, is that networking – even on the small-business and midmarket level where D-Link plays – is highly competitive and increasingly less profitable. While neither side is casting blame on the other, there’s likely a need to focus the business on areas where it can succeed faster at a lower cost.
The D-Link shakeup isn’t the first, nor the last, of its kind in networking. Cisco continues to tweak its management and organizational structure to cut costs and focus on growth. Hewlett-Packard introduced new programs to better incent partners to sell its networking equipment. Brocade is actively pushing deeper into the Cisco and HP channels. And Dell continues to make plans for breaking into networking with its recently acquired Force 10 assets.
As networking  gets more competitive, expect to see more vendors rethink their structure, management and channel strategies. Solution providers shouldn’t act rashly amid these changes, but rather study them to understand the full impact on their business operations.

D-Link is undergoing a major management upheaval, as its North America president Nick Tidd and two other senior leaders are leaving the company at the end of the year.

CRN broke the news Friday that Tidd, a long-time channel executive, was leaving after two years on the job and nearly four years at the company.

Also departing is Pat Piwowarczyk, vice president of U.S. enterprise and channel sales, and Rod St. Michel, D-Link’s vice president of consumer sales.

In an email to Channelnomics, Tidd offered a brief explanation: “Personally I need a break and have set some personal goals.”

CRN aptly reported how partners are taking a wait-and-see approach to the management shakeup, and D-Link’s commitment to maintaining its channel relationships and building sales with partners.

There are always two sides to every story. Both the departing execs and the company will claim that their strategies are sound and, simultaneously, that they needed a change. The truth, which always lies somewhere between, is that networking – even on the small-business and midmarket level where D-Link plays – is highly competitive and increasingly less profitable. While neither side is casting blame on the other, there’s likely a need to focus the business on areas where it can succeed faster at a lower cost.

The D-Link shakeup isn’t the first, nor the last, of its kind in networking. Cisco continues to tweak its management and organizational structure to cut costs and focus on growth. Hewlett-Packard introduced new programs to better incent partners to sell its networking equipment. Brocade is actively pushing deeper into the Cisco and HP channels. And Dell continues to make plans for breaking into networking with its recently acquired Force 10 assets.

As networking  gets more competitive, expect to see more vendors rethink their structure, management and channel strategies. Solution providers shouldn’t act rashly amid these changes, but rather study them to understand the full impact on their business operations.

 

 

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