|Kodak turns over a new leaf for the environment|
|Friday, 21 May 2010 03:00|
Eco-friendly photographers will have a new symbol to look for on their favorite Kodak products. The green and yellow leaf will adorn the packaging of selected Kodak products and services to outline the environmental improvements the company is making to address the sustainability of their products. The leaf symbolizes the company's three-pronged commitment to the environment through sustainability, responsibility and innovation.
“We recognize that customers want to know about how companies are being responsible stewards of the environment, and how companies can help them to be better stewards themselves,” said Charles Ruffing, Director, Health, Safety, Environment and Sustainability, in a statement. “Our new environmental branding logo will help us in speaking with our customers about how we can work together towards these mutual goals.”
Some of the products that will bear this label include their photofinishing processes such as the Kodak Adaptive Picture Exchange, a finishing system that uses no water, produces no chemical waste and consumes less energy than other photofinishing processes.
The company has made a conscious effort over the past decade to find innovative, eco-conscious solutions to minimize the impact that their products and services have on the planet. In addition to streamlined, eco-efficient processes, the company has also unveiled Energy Star qualified products including their All-in-One printers, digital picture frames and document imaging scanners.
“Kodak recognizes that being a successful company and a company that contributes to the advancement of society should be viewed as not just compatible, but complementary goals,” said Ruffing. “Kodak has a long-standing commitment to sustainability, and we are eager to have conversations with our customers and others about how we can become partners in better stewardship of the world’s resources.”