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Fuji Xerox targets direct marketers
Friday, 14 May 2010 00:00

Regional - Print solutions Fuji Xerox has launched an online resource hub for direct marketing professionals and service providers.

Located on its website, the software, called TransPromo, is free to use, and is targeted at direct marketers. TransPromo involves embedding relevant targeted advertising or promotional messages in the white spaces in transactional documents like statements, invoices, bills or policies.

"The discipline of direct marketing is ever-evolving and practitioners need to constantly retool themselves. Using the resources available at Fuji Xerox TransPromo, they can now discover, learn and experience new approaches for communicating with their customers, planning targeted campaigns and initiatives, improving operational and cost efficiency, and growing the business," said Helene Blanchette, go-to-market strategy manager, international business group, Fuji Xerox Asia Pacific.

Among the resources at Fuji Xerox TransPromo is an online assessment tool that marketers can use to gauge their organisation's preparedness for adopting the TransPromo marketing approach, and a drag-and-drop simulator for generating documents using customer attributes, such as gender and marital status.

The software also allows marketers to download a direct marketing to compare campaigns and evaluate risk, as well as to project and demonstrate the complete ROI of a direct marketing campaign or program.

The software is available in English, Korean, Thai, Japanese, simplified and traditional Chinese.

 

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