Thursday, 03 December 2009 00:00
Direct and digital agency MercerBell has kept hold of its MasterCard Australia client following a global pitch.
A worldwide review of the credit car brand’s digital agencies saw New York-based R/GA emerge triumphant. MercerBell will work alongside the winner on the Australian portion of the account.
MasterCard is a foundation client of MercerBell. The retention of the business follows successful pitches by the agency for NRMA and Fuji Xerox this year.
David Bell, partner and creative director of MercerBell, said: “We’ve been working with each other for the past eight years, and it’s been a true partnership. We’re very much looking forward to working closely with an agency with as good a reputation as R/GA.”
Michelle Pilot, vice president of brand marketing – Australasia at MasterCard, added: “MasterCard is pleased to continue our collaboration with MercerBell in Australia, and that they will be part of our worldwide pool of expertise gathered to develop and execute our digital